MAXIMIZE COMMISSION
In a nutshell
- Optimize pages on your site to perform well on Google for relevant accommodation-related keywords.
- Capitalize on your good search engine placement by allowing the user to make an accommodation reservation easily.
Link deeply
Aim for this:
Avoid this:
The text of your hyperlink should contain the same keywords as the <title> tag of the page you are linking to.
Give importance to your links
Place all links on pages which are easily navigable from your homepage, and as 'close' as possible to your homepage (not more that 2 clicks away).
Be topic specific
- Optimise individual pages on your site for specific keywords and links.
- Ideally you should have appropriate written content (200-300 words) on each page which contains a link.
The content should relate to the link » ie the Cape Town accommodation link should be placed on a page which has written content about Cape Town accommodation.
- Try and give each page a unique theme » ie make separate pages for cape town accommodation and kruger park accommodation.
It is also very important to use these same keywords in the <title> tag of the page.
- These steps may seem high effort, but they will significantly boost your rankings in Google's eyes.
Use our maps on your website
These maps are extremely popular with users, and each map automatically includes lots of well-formed hyperlinks.
See How to integrate SafariNow.com maps on your website for more information.
Wear a white hat, not a black hat!
In general you should develop your website in a way which would be viewed as 'ethical' in Google's eyes. To fully understand this we highly recommend Brett Tabke's excellent essay 26 steps to 15k a Day.
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